diff --git a/CHANGELOG.md b/CHANGELOG.md
index 25cd9d9..41d068b 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -23,6 +23,186 @@ skip versions are the composition of each intervening adjacent
 release's steps in order — no A-to-B path is pre-computed beyond
 that.
 
+## 0.15.0 — 2026-05-28
+
+**Minor — no schema migration; one new build-time env var bound via
+`flotilla overlay set`.** This release ships Amplitude Analytics +
+Session Replay instrumentation (roadmap item #13). The frontend
+gains a small wrapper around `@amplitude/unified` that gates SDK
+initialization on the v0.13.0 cookie/privacy consent — the SDK is
+never loaded for visitors who have not granted analytics consent,
+no session is recorded, no network request fires; a later consent
+flip to `denied` calls `setOptOut(true)` so events and session
+replay stop immediately. The wrapper exposes a stable taxonomy of
+nine events (Page Viewed, RFC Viewed, User Signed In / Signed Out,
+RFC Proposed, PR Opened, Comment Posted, Beta Access Requested, Admin
+Permission Decision) wired into the existing routes, the Login flow,
+the propose / open-PR / discussion / PR-review surfaces, and the
+admin grant/revoke action. Event bodies carry only ids and enums; no
+free-text fields (titles, comment bodies, names, emails) are ever
+sent. **Session replay** records sessions at `sampleRate: 1` (100%)
+— vendor-recommended default; gated by the same v0.13.0 analytics
+consent. The Amplitude API key is read from `VITE_AMPLITUDE_API_KEY`
+at build time; when unset, the wrapper logs one console warning and
+no-ops so dev environments without analytics keep working. No backend
+events ship in this release — Amplitude SaaS holds the events,
+nothing lands in our DB, no migration.
+
+### Added
+
+- **Analytics wrapper** (`frontend/src/lib/analytics.js`). Public
+  surface: `track(name, props)`, `identify({ user_id, properties? })`,
+  `setUserProperties(properties)`, `anonymize()`, the `EVENTS`
+  taxonomy constant, and a `__resetForTests` helper. Internally
+  lazy-imports `@amplitude/unified` and calls
+  `amplitude.initAll(API_KEY, { analytics: { autocapture: true },
+  sessionReplay: { sampleRate: 1 } })` only after consent is
+  granted; queues pre-init calls and drains them on init resolve;
+  flips `setOptOut(true)` on a granted→denied consent change (stops
+  both analytics events and session replay). The wrapper subscribes
+  to `onConsentChange()` so a freshly-banner-clicked "analytics on"
+  flips the SDK live without a page reload.
+- **User identity lifecycle** (per `ohm-rfc/ROADMAP.md` #21 Part C —
+  shipped inline with v0.15.0 instead of waiting for a follow-up).
+  `identify({ user_id, properties })` accepts a property bag that
+  applies as an Amplitude `Identify` event with `.set()` semantics
+  by default; values wrapped as `['__setOnce__', value]` apply with
+  `.setOnce()` semantics (immutable after first write — for
+  account-history markers like `first_sign_in_at`). The new
+  `setUserProperties(properties)` exposes the same property-apply
+  path for mid-session state changes (role grant/revoke, passcode
+  set, device trusted) so the Amplitude record stays current without
+  waiting for the next sign-in. `anonymize()` now clears both the
+  user_id binding AND the pending-property cache so a subsequent
+  sign-in as a different user starts with a fully fresh slate.
+- **Event taxonomy** wired into the app:
+  - `Page Viewed` — fires from `App.jsx` on every route change with
+    `path` (`location.pathname`); the location hook owns the firing
+    and dedupes by path.
+  - `RFC Viewed` — fires from `RFCView.jsx` once per slug load with
+    `rfc_slug` and `rfc_id`.
+  - `User Signed In` — fires from `Login.jsx` with
+    `method ∈ { 'otc', 'passcode', 'trust-device' }` matching the
+    three sign-in paths from v0.7.0 / v0.10.0 / v0.11.0.
+  - `User Signed Out` — fires from `App.jsx`'s "Sign out" click,
+    followed by `anonymize()` to clear the SDK's user binding before
+    the hard nav to `/auth/logout`.
+  - `RFC Proposed` — fires from `ProposeModal.jsx` on submit success
+    with `rfc_slug`.
+  - `PR Opened` — fires from `PRModal.jsx` on submit success with
+    `rfc_slug` and `pr_number`.
+  - `Comment Posted` — fires from `RFCDiscussionPanel.jsx`
+    (`surface: 'discussion'`) and from `PRView.jsx`
+    (`surface: 'pr'`, with `pr_number`) on each post-success.
+  - `Beta Access Requested` — fires from `Login.jsx` capture-profile
+    submit success. No PII in the event.
+  - `Admin Permission Decision` — fires from `Admin.jsx`'s grant /
+    revoke action with `action ∈ { 'grant', 'revoke' }` and
+    `target_user_id` (string).
+- **User binding + properties** (`App.jsx`): when `me.authenticated`
+  lands and a user id is available, the wrapper's
+  `identify({ user_id, properties })` is called with
+  `String(viewer.id)` AND a durable property bag — `role`,
+  `permission_state`, `passcode_set`, `device_trusted` (mutable;
+  refresh each sign-in), plus `first_sign_in_at` and
+  `account_created_at` (setOnce — immutable user-history markers).
+  The sign-out gesture calls `anonymize()` before the nav. No email,
+  display name, gitea_login, or other PII is passed through the SDK —
+  Amplitude only sees opaque ids, enums, timestamps, booleans.
+- **`@amplitude/unified`** dependency added to
+  `frontend/package.json` (analytics + session replay in one
+  install). Lockfile updated.
+- **`VITE_AMPLITUDE_API_KEY`** documented in `frontend/.env.example`
+  with the secret-vs-overlay binding caveat (see below).
+
+### Changed
+
+- **`frontend/src/App.jsx`** — adds `useLocation` for the route-change
+  Page Viewed firing, a `lastUserIdRef` memo to call
+  `identify` once per signed-in viewer, and an `onClick` handler on
+  the "Sign out" link that fires `User Signed Out` + `anonymize()`
+  before the hard nav.
+- **`frontend/src/components/Login.jsx`** — fires `User Signed In`
+  with the appropriate `method` at each of the three sign-in points
+  (trust-device cookie path, passcode verify success, OTC verify
+  success), and fires `Beta Access Requested` on capture-profile
+  submit success.
+- **`frontend/src/components/ProposeModal.jsx`** — fires `RFC Proposed`
+  with `rfc_slug` on submit success.
+- **`frontend/src/components/RFCView.jsx`** — fires `RFC Viewed`
+  inside the `getRFC` resolution so the event is keyed on the slug
+  param and includes the loaded `rfc_id`.
+- **`frontend/src/components/PRModal.jsx`** — fires `PR Opened` with
+  `rfc_slug` and `pr_number` on submit success.
+- **`frontend/src/components/RFCDiscussionPanel.jsx`** — fires
+  `Comment Posted` with `surface: 'discussion'` on send-success.
+- **`frontend/src/components/PRView.jsx`** — fires `Comment Posted`
+  with `surface: 'pr'` and `pr_number` on review-comment success.
+- **`frontend/src/components/Admin.jsx`** — fires
+  `Admin Permission Decision` on grant/revoke success.
+
+### Migration
+
+- **No schema migration.** Amplitude SaaS holds the events; the
+  framework's DB is unchanged. Migration slot **015** is unused by
+  this release and remains available for the next minor that needs a
+  schema bump.
+
+### Caveat — overlay binding for `VITE_AMPLITUDE_API_KEY`
+
+Amplitude browser API keys are embedded in the frontend bundle at
+build time and visible to anyone with browser dev tools. They are
+public by design — same nature as the v0.12.0
+`VITE_TURNSTILE_SITE_KEY` (also public, also bundle-embedded,
+explicitly contrasted with `CLOUDFLARE_TURNSTILE_SECRET` which is
+the real secret-half of that pair). The Amplitude installation
+guidance from the vendor shows the key inline as a literal string
+argument to `initAll(…)`, confirming the public framing. This
+release accordingly binds the value via `flotilla overlay set`,
+not `flotilla secret set` — the env-var name is `VITE_AMPLITUDE_API_KEY`
+(Vite-prefix convention, so the build picks it up directly without
+an alias step).
+
+(Roadmap row #13 originally said "new secret: AMPLITUDE_API_KEY";
+that wording predated vendor consultation. Mid-Session-L the
+operator provisioned the Amplitude project, surfaced the vendor's
+recommended init prompt, and the binding settled as overlay. The
+roadmap row will be updated to match when #13 ships.)
+
+### Caveat — session replay scope and consent
+
+This release enables Amplitude Session Replay at `sampleRate: 1`
+(100% of sessions recorded for full-DOM playback). The vendor's
+installation wizard recommends this default for new deployments —
+maximum learning during the early phase. The v0.13.0 single
+"analytics" consent toggle gates session replay together with
+events, so no recording happens without explicit opt-in. A future
+release **MAY** split this into a separate consent category for
+session replay specifically (recording has a meaningfully larger
+privacy footprint than event counters); §19.2 candidate.
+
+### Upgrade steps (from 0.14.0)
+
+- You **MUST** install the new frontend dependency before building:
+  `cd frontend && npm install` picks up `@amplitude/unified` from
+  the updated `frontend/package.json` and the refreshed
+  `package-lock.json`. The lockfile change is committed.
+- You **MUST** rebuild the frontend after upgrading so the analytics
+  wrapper and its consent gate ship to viewers. `frontend/package.json#version`
+  and `VERSION` both move to `0.15.0`. No schema migration; the
+  backend is unchanged for this release.
+- **MUST**: before deploying, the operator runs `/Users/benstull/projects/wiggleverse/ohm-rfc-app-flotilla/.venv/bin/ohm-rfc-app-flotilla overlay set ohm-rfc-app VITE_AMPLITUDE_API_KEY=<key>` to bind the Amplitude project's public API key. (Receiving the value in the conversation is fine — it's bundle-embedded by design, same as `VITE_TURNSTILE_SITE_KEY`.) The deploy **SHOULD NOT** proceed before this binding exists; if the binding is absent, the frontend's analytics wrapper no-ops with a console warning and the rest of the app continues to function — but no events or session replays are sent.
+- You **MAY** leave `VITE_AMPLITUDE_API_KEY` unset in dev environments
+  — the wrapper detects the empty value and no-ops with a single
+  console warning. The app, the consent banner, and every other
+  surface keep working unchanged.
+- You **SHOULD** verify after deploy that the Amplitude dashboard
+  receives events and a session replay when a consenting browser
+  exercises one of the taxonomy events (the easiest probe: open the
+  deployed site in an Incognito window, accept analytics on the
+  consent banner, navigate to an RFC, and watch the project's live
+  event stream + replay panel).
+
 ## 0.14.0 — 2026-05-28
 
 **Minor — no operator action required; new optional env var.** This
diff --git a/VERSION b/VERSION
index ac454c6..a551051 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-0.12.0
+0.15.0
diff --git a/frontend/.env.example b/frontend/.env.example
index 147b48d..9176ea9 100644
--- a/frontend/.env.example
+++ b/frontend/.env.example
@@ -62,3 +62,26 @@ VITE_COOKIES_POLICY_URL=
 # Examples:
 #   VITE_TURNSTILE_SITE_KEY=0x4AAAAAAA...
 VITE_TURNSTILE_SITE_KEY=
+
+# v0.15.0 / roadmap item #13: Amplitude project API key (public).
+# Embedded in the frontend bundle at build time and used by the
+# analytics wrapper (`frontend/src/lib/analytics.js`) — which loads
+# `@amplitude/unified` (Analytics + Session Replay) when the user
+# has granted analytics consent (v0.13.0 cookie banner). Provision
+# an Amplitude project at app.amplitude.com → Projects → New, copy
+# the API key.
+#
+# Public by design: Amplitude browser keys are bundle-embedded
+# (visible in dev tools), same nature as VITE_TURNSTILE_SITE_KEY
+# (also public; the truly-secret half of that Turnstile pair is
+# CLOUDFLARE_TURNSTILE_SECRET on the backend). For deployments
+# behind flotilla, bind via `flotilla overlay set <deployment>
+# VITE_AMPLITUDE_API_KEY=<key>` — NOT `flotilla secret set`. The
+# vendor's installation wizard shows the key inline as a literal
+# string in the init call, confirming the public framing. Leave
+# unset in dev; the wrapper logs one console warning and no-ops
+# (the app continues to work).
+#
+# Examples:
+#   VITE_AMPLITUDE_API_KEY=01234567890abcdef01234567890abcd
+VITE_AMPLITUDE_API_KEY=
diff --git a/frontend/package-lock.json b/frontend/package-lock.json
index 2fd0758..ad2b45f 100644
--- a/frontend/package-lock.json
+++ b/frontend/package-lock.json
@@ -1,13 +1,14 @@
 {
   "name": "rfc-app-frontend",
-  "version": "0.12.0",
+  "version": "0.15.0",
   "lockfileVersion": 3,
   "requires": true,
   "packages": {
     "": {
       "name": "rfc-app-frontend",
-      "version": "0.12.0",
+      "version": "0.15.0",
       "dependencies": {
+        "@amplitude/unified": "^1.1.9",
         "@codemirror/commands": "^6.10.3",
         "@codemirror/lang-markdown": "^6.5.0",
         "@codemirror/language": "^6.12.3",
@@ -30,6 +31,360 @@
         "vite": "^8.0.12"
       }
     },
+    "node_modules/@amplitude/analytics-browser": {
+      "version": "2.42.4",
+      "resolved": "https://registry.npmjs.org/@amplitude/analytics-browser/-/analytics-browser-2.42.4.tgz",
+      "integrity": "sha512-q1XUlaKQkLq2CFx8xsVEc+uekOwHlnDYyaMBzlQDf2vcEaPaQDb7LzJ7z4CFs4Jn9FyBGDNo4w3IYjv9L6xjGA==",
+      "license": "MIT",
+      "dependencies": {
+        "@amplitude/analytics-core": "2.48.2",
+        "@amplitude/plugin-autocapture-browser": "1.27.2",
+        "@amplitude/plugin-custom-enrichment-browser": "0.1.9",
+        "@amplitude/plugin-event-property-attribution-browser": "0.2.1",
+        "@amplitude/plugin-network-capture-browser": "1.10.1",
+        "@amplitude/plugin-page-url-enrichment-browser": "0.7.11",
+        "@amplitude/plugin-page-view-tracking-browser": "2.11.1",
+        "@amplitude/plugin-web-vitals-browser": "1.1.33",
+        "tslib": "^2.4.1"
+      }
+    },
+    "node_modules/@amplitude/analytics-client-common": {
+      "version": "2.4.48",
+      "resolved": "https://registry.npmjs.org/@amplitude/analytics-client-common/-/analytics-client-common-2.4.48.tgz",
+      "integrity": "sha512-jdRvu8ux3aIf74FvTDZuSFR1mutzdrIg1ebXYqpKizs9upXz1AJnHClkldSw9i4yu924AJ2wudxq6dccHWlNiA==",
+      "license": "MIT",
+      "dependencies": {
+        "@amplitude/analytics-connector": "^1.4.8",
+        "@amplitude/analytics-core": "2.48.2",
+        "@amplitude/analytics-types": "2.11.1",
+        "tslib": "^2.4.1"
+      }
+    },
+    "node_modules/@amplitude/analytics-connector": {
+      "version": "1.6.4",
+      "resolved": "https://registry.npmjs.org/@amplitude/analytics-connector/-/analytics-connector-1.6.4.tgz",
+      "integrity": "sha512-SpIv0IQMNIq6SH3UqFGiaZyGSc7PBZwRdq7lvP0pBxW8i4Ny+8zwI0pV+VMfMHQwWY3wdIbWw5WQphNjpdq1/Q==",
+      "license": "MIT"
+    },
+    "node_modules/@amplitude/analytics-core": {
+      "version": "2.48.2",
+      "resolved": "https://registry.npmjs.org/@amplitude/analytics-core/-/analytics-core-2.48.2.tgz",
+      "integrity": "sha512-r9O+hsTnTsDa1p6QdyC0KbBPXupzoWz9053RQB9XQz8078LM+5KCMbCKYOrSYniH4DH/OM2kOUEdJlwdxIl/IA==",
+      "license": "MIT",
+      "dependencies": {
+        "@amplitude/analytics-connector": "^1.6.4",
+        "@types/zen-observable": "0.8.3",
+        "safe-json-stringify": "1.2.0",
+        "tslib": "^2.4.1",
+        "zen-observable": "0.10.0"
+      }
+    },
+    "node_modules/@amplitude/analytics-types": {
+      "version": "2.11.1",
+      "resolved": "https://registry.npmjs.org/@amplitude/analytics-types/-/analytics-types-2.11.1.tgz",
+      "integrity": "sha512-wFEgb0t99ly2uJKm5oZ28Lti0Kh5RecR5XBkwfUpDzn84IoCIZ8GJTsMw/nThu8FZFc7xFDA4UAt76zhZKrs9A==",
+      "license": "MIT"
+    },
+    "node_modules/@amplitude/engagement-browser": {
+      "version": "1.0.9",
+      "resolved": "https://registry.npmjs.org/@amplitude/engagement-browser/-/engagement-browser-1.0.9.tgz",
+      "integrity": "sha512-zvPr0L5aLlOS3nG8scIkEEDMVK2y3MaMbgjYhMfYruhMpfsC/U0apov22nEc1RRrTwve2awEXruPRKf1TysqrQ==",
+      "license": "MIT",
+      "dependencies": {
+        "@amplitude/analytics-types": "^2.0.0"
+      }
+    },
+    "node_modules/@amplitude/experiment-core": {
+      "version": "0.13.1",
+      "resolved": "https://registry.npmjs.org/@amplitude/experiment-core/-/experiment-core-0.13.1.tgz",
+      "integrity": "sha512-ZHvR0dxTltasp8MiMcQ6qKsY20mWnODoy3oebGad6qaRR1ywpUi8IuLf5AwLTM35ZwgzEUTn9TEIWKLHpDwHMw==",
+      "license": "MIT",
+      "dependencies": {
+        "js-base64": "^3.7.5"
+      }
+    },
+    "node_modules/@amplitude/experiment-js-client": {
+      "version": "1.21.1",
+      "resolved": "https://registry.npmjs.org/@amplitude/experiment-js-client/-/experiment-js-client-1.21.1.tgz",
+      "integrity": "sha512-chE/4qQG/5Cgl93Wqj1NEdgOL5LkqySLlfk1EN0f+7bJa52HpkGFALA2FeCNYf31Z5CglEeKX6dUMgL7y33SIw==",
+      "license": "MIT",
+      "dependencies": {
+        "@amplitude/analytics-connector": "^1.6.4",
+        "@amplitude/experiment-core": "^0.13.1",
+        "@amplitude/ua-parser-js": "^0.7.31",
+        "base64-js": "1.5.1",
+        "unfetch": "4.1.0"
+      }
+    },
+    "node_modules/@amplitude/plugin-autocapture-browser": {
+      "version": "1.27.2",
+      "resolved": "https://registry.npmjs.org/@amplitude/plugin-autocapture-browser/-/plugin-autocapture-browser-1.27.2.tgz",
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+      "license": "MIT",
+      "dependencies": {
+        "@amplitude/analytics-core": "2.48.2",
+        "tslib": "^2.4.1"
+      }
+    },
+    "node_modules/@amplitude/plugin-custom-enrichment-browser": {
+      "version": "0.1.9",
+      "resolved": "https://registry.npmjs.org/@amplitude/plugin-custom-enrichment-browser/-/plugin-custom-enrichment-browser-0.1.9.tgz",
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+      "dependencies": {
+        "@amplitude/analytics-core": "2.48.2",
+        "tslib": "^2.4.1"
+      }
+    },
+    "node_modules/@amplitude/plugin-event-property-attribution-browser": {
+      "version": "0.2.1",
+      "resolved": "https://registry.npmjs.org/@amplitude/plugin-event-property-attribution-browser/-/plugin-event-property-attribution-browser-0.2.1.tgz",
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+      "license": "MIT",
+      "dependencies": {
+        "@amplitude/analytics-core": "2.48.2",
+        "tslib": "^2.4.1"
+      }
+    },
+    "node_modules/@amplitude/plugin-experiment-browser": {
+      "version": "1.0.0-beta.28",
+      "resolved": "https://registry.npmjs.org/@amplitude/plugin-experiment-browser/-/plugin-experiment-browser-1.0.0-beta.28.tgz",
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+      "license": "MIT",
+      "dependencies": {
+        "@amplitude/analytics-core": "2.48.2",
+        "@amplitude/experiment-js-client": "^1.15.5"
+      }
+    },
+    "node_modules/@amplitude/plugin-network-capture-browser": {
+      "version": "1.10.1",
+      "resolved": "https://registry.npmjs.org/@amplitude/plugin-network-capture-browser/-/plugin-network-capture-browser-1.10.1.tgz",
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+      "dependencies": {
+        "@amplitude/analytics-core": "2.48.2",
+        "tslib": "^2.4.1"
+      }
+    },
+    "node_modules/@amplitude/plugin-page-url-enrichment-browser": {
+      "version": "0.7.11",
+      "resolved": "https://registry.npmjs.org/@amplitude/plugin-page-url-enrichment-browser/-/plugin-page-url-enrichment-browser-0.7.11.tgz",
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+      "license": "MIT",
+      "dependencies": {
+        "@amplitude/analytics-core": "2.48.2",
+        "tslib": "^2.4.1"
+      }
+    },
+    "node_modules/@amplitude/plugin-page-view-tracking-browser": {
+      "version": "2.11.1",
+      "resolved": "https://registry.npmjs.org/@amplitude/plugin-page-view-tracking-browser/-/plugin-page-view-tracking-browser-2.11.1.tgz",
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+      "license": "MIT",
+      "dependencies": {
+        "@amplitude/analytics-core": "2.48.2",
+        "tslib": "^2.4.1"
+      }
+    },
+    "node_modules/@amplitude/plugin-session-replay-browser": {
+      "version": "1.31.0",
+      "resolved": "https://registry.npmjs.org/@amplitude/plugin-session-replay-browser/-/plugin-session-replay-browser-1.31.0.tgz",
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+      "license": "MIT",
+      "dependencies": {
+        "@amplitude/analytics-client-common": "2.4.48",
+        "@amplitude/analytics-core": "2.48.2",
+        "@amplitude/analytics-types": "2.11.1",
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+      "resolved": "https://registry.npmjs.org/magic-string/-/magic-string-0.30.21.tgz",
+      "integrity": "sha512-vd2F4YUyEXKGcLHoq+TEyCjxueSeHnFxyyjNp80yg0XV4vUhnDer/lvvlqM/arB5bXQN5K2/3oinyCRyx8T2CQ==",
+      "license": "MIT",
+      "dependencies": {
+        "@jridgewell/sourcemap-codec": "^1.5.5"
+      }
+    },
     "node_modules/marked": {
       "version": "18.0.4",
       "resolved": "https://registry.npmjs.org/marked/-/marked-18.0.4.tgz",
@@ -2474,11 +2970,16 @@
         "node": ">= 20"
       }
     },
+    "node_modules/mitt": {
+      "version": "3.0.1",
+      "resolved": "https://registry.npmjs.org/mitt/-/mitt-3.0.1.tgz",
+      "integrity": "sha512-vKivATfr97l2/QBCYAkXYDbrIWPM2IIKEl7YPhjCvKlG3kE2gm+uBo6nEXK3M5/Ffh/FLpKExzOQ3JJoJGFKBw==",
+      "license": "MIT"
+    },
     "node_modules/nanoid": {
       "version": "3.3.12",
       "resolved": "https://registry.npmjs.org/nanoid/-/nanoid-3.3.12.tgz",
       "integrity": "sha512-ZB9RH/39qpq5Vu6Y+NmUaFhQR6pp+M2Xt76XBnEwDaGcVAqhlvxrl3B2bKS5D3NH3QR76v3aSrKaF/Kiy7lEtQ==",
-      "dev": true,
       "funding": [
         {
           "type": "github",
@@ -2515,14 +3016,12 @@
       "version": "1.1.1",
       "resolved": "https://registry.npmjs.org/picocolors/-/picocolors-1.1.1.tgz",
       "integrity": "sha512-xceH2snhtb5M9liqDsmEw56le376mTZkEX/jEb/RxNFyegNul7eNslCXP9FDj/Lcu0X8KEyMceP2ntpaHrDEVA==",
-      "dev": true,
       "license": "ISC"
     },
     "node_modules/picomatch": {
       "version": "4.0.4",
       "resolved": "https://registry.npmjs.org/picomatch/-/picomatch-4.0.4.tgz",
       "integrity": "sha512-QP88BAKvMam/3NxH6vj2o21R6MjxZUAd6nlwAS/pnGvN9IVLocLHxGYIzFhg6fUQ+5th6P4dv4eW9jX3DSIj7A==",
-      "dev": true,
       "license": "MIT",
       "engines": {
         "node": ">=12"
@@ -2551,7 +3050,6 @@
       "version": "8.5.15",
       "resolved": "https://registry.npmjs.org/postcss/-/postcss-8.5.15.tgz",
       "integrity": "sha512-FfR8sjd4em2T6fb3I2MwAJU7HWVMr9zba+enmQeeWFfCbm+UOC/0X4DS8XtpUTMwWMGbjKYP7xjfNekzyGmB3A==",
-      "dev": true,
       "funding": [
         {
           "type": "opencollective",
@@ -2828,6 +3326,12 @@
       "integrity": "sha512-PdhdWy89SiZogBLaw42zdeqtRJ//zFd2PgQavcICDUgJT5oW10QCRKbJ6bg4r0/UY2M6BWd5tkxuGFRvCkgfHQ==",
       "license": "BSD-3-Clause"
     },
+    "node_modules/safe-json-stringify": {
+      "version": "1.2.0",
+      "resolved": "https://registry.npmjs.org/safe-json-stringify/-/safe-json-stringify-1.2.0.tgz",
+      "integrity": "sha512-gH8eh2nZudPQO6TytOvbxnuhYBOvDBBLW52tz5q6X58lJcd/tkmqFR+5Z9adS8aJtURSXWThWy/xJtJwixErvg==",
+      "license": "MIT"
+    },
     "node_modules/safer-buffer": {
       "version": "2.1.2",
       "resolved": "https://registry.npmjs.org/safer-buffer/-/safer-buffer-2.1.2.tgz",
@@ -2850,7 +3354,6 @@
       "version": "1.2.1",
       "resolved": "https://registry.npmjs.org/source-map-js/-/source-map-js-1.2.1.tgz",
       "integrity": "sha512-UXWMKhLOwVKb728IUtQPXxfYU+usdybtUrK/8uGE8CQMvrhOpwvzDBwj0QhSL7MQc7vIsISBG8VQ8+IDQxpfQA==",
-      "dev": true,
       "license": "BSD-3-Clause",
       "engines": {
         "node": ">=0.10.0"
@@ -2907,9 +3410,13 @@
       "version": "2.8.1",
       "resolved": "https://registry.npmjs.org/tslib/-/tslib-2.8.1.tgz",
       "integrity": "sha512-oJFu94HQb+KVduSUQL7wnpmqnfmLsOA/nAh6b6EH0wCEoK0/mPeXU6c3wKDV83MkOuHPRHtSXKKU99IBazS/2w==",
-      "dev": true,
-      "license": "0BSD",
-      "optional": true
+      "license": "0BSD"
+    },
+    "node_modules/unfetch": {
+      "version": "4.1.0",
+      "resolved": "https://registry.npmjs.org/unfetch/-/unfetch-4.1.0.tgz",
+      "integrity": "sha512-crP/n3eAPUJxZXM9T80/yv0YhkTEx2K1D3h7D1AJM6fzsWZrxdyRuLN0JH/dkZh1LNH8LxCnBzoPFCPbb2iGpg==",
+      "license": "MIT"
     },
     "node_modules/use-sync-external-store": {
       "version": "1.6.0",
@@ -3016,6 +3523,18 @@
       "resolved": "https://registry.npmjs.org/w3c-keyname/-/w3c-keyname-2.2.8.tgz",
       "integrity": "sha512-dpojBhNsCNN7T82Tm7k26A6G9ML3NkhDsnw9n/eoxSRlVBB4CEtIQ/KTCLI2Fwf3ataSXRhYFkQi3SlnFwPvPQ==",
       "license": "MIT"
+    },
+    "node_modules/web-vitals": {
+      "version": "5.1.0",
+      "resolved": "https://registry.npmjs.org/web-vitals/-/web-vitals-5.1.0.tgz",
+      "integrity": "sha512-ArI3kx5jI0atlTtmV0fWU3fjpLmq/nD3Zr1iFFlJLaqa5wLBkUSzINwBPySCX/8jRyjlmy1Volw1kz1g9XE4Jg==",
+      "license": "Apache-2.0"
+    },
+    "node_modules/zen-observable": {
+      "version": "0.10.0",
+      "resolved": "https://registry.npmjs.org/zen-observable/-/zen-observable-0.10.0.tgz",
+      "integrity": "sha512-iI3lT0iojZhKwT5DaFy2Ce42n3yFcLdFyOh01G7H0flMY60P8MJuVFEoJoNwXlmAyQ45GrjL6AcZmmlv8A5rbw==",
+      "license": "MIT"
     }
   }
 }
diff --git a/frontend/package.json b/frontend/package.json
index 69fda27..f9b6b2b 100644
--- a/frontend/package.json
+++ b/frontend/package.json
@@ -1,7 +1,7 @@
 {
   "name": "rfc-app-frontend",
   "private": true,
-  "version": "0.12.0",
+  "version": "0.15.0",
   "type": "module",
   "scripts": {
     "dev": "vite",
@@ -9,6 +9,7 @@
     "preview": "vite preview"
   },
   "dependencies": {
+    "@amplitude/unified": "^1.1.9",
     "@codemirror/commands": "^6.10.3",
     "@codemirror/lang-markdown": "^6.5.0",
     "@codemirror/language": "^6.12.3",
diff --git a/frontend/src/App.jsx b/frontend/src/App.jsx
index 247f955..a3d1a83 100644
--- a/frontend/src/App.jsx
+++ b/frontend/src/App.jsx
@@ -1,6 +1,7 @@
-import { useEffect, useState } from 'react'
-import { Routes, Route, Link, useNavigate } from 'react-router-dom'
+import { useEffect, useRef, useState } from 'react'
+import { Routes, Route, Link, useLocation, useNavigate } from 'react-router-dom'
 import { getMe, subscribeToNotifications } from './api'
+import { anonymize, EVENTS, identify, track } from './lib/analytics'
 import Catalog from './components/Catalog.jsx'
 import Inbox from './components/Inbox.jsx'
 import RFCView from './components/RFCView.jsx'
@@ -34,6 +35,56 @@ export default function App() {
   // event that bumps this.
   const [consentReopenTick, setConsentReopenTick] = useState(0)
   const navigate = useNavigate()
+  const location = useLocation()
+  // v0.15.0 — Page Viewed event taxonomy. We fire on every
+  // route change; the analytics wrapper itself decides whether
+  // anything ships out (consent + key check). The first fire is
+  // also covered because `location` is set on mount.
+  const lastPathRef = useRef(null)
+  useEffect(() => {
+    const path = location.pathname + (location.search || '')
+    if (lastPathRef.current === path) return
+    lastPathRef.current = path
+    track(EVENTS.PAGE_VIEWED, { path: location.pathname })
+  }, [location.pathname, location.search])
+
+  // v0.15.0 + #21 Part C — bind the authenticated user id AND
+  // durable user properties to the analytics session when sign-in
+  // lands; reset on sign-out (viewer flips to null). The wrapper
+  // queues these calls until consent + init resolve, so the order
+  // is safe even on a cold load.
+  //
+  // Property bag passed to identify (set vs setOnce per #21 Part C):
+  //   set:     role, permission_state, passcode_set, device_trusted
+  //            (these can change mid-account-life — refresh each sign-in)
+  //   setOnce: first_sign_in_at, account_created_at
+  //            (immutable user-history markers — set on the first
+  //            sign-in that observes them, never overwritten)
+  //
+  // PII discipline: NO email, NO display_name, NO gitea_login passed
+  // through — Amplitude only sees opaque ids + enums + timestamps +
+  // booleans.
+  const lastUserIdRef = useRef(null)
+  useEffect(() => {
+    const uid = me?.authenticated ? me.user?.id : null
+    const viewer = me?.authenticated ? me.user : null
+    if (uid != null && lastUserIdRef.current !== uid) {
+      lastUserIdRef.current = uid
+      const props = {}
+      if (viewer?.role != null) props.role = viewer.role
+      if (viewer?.permission_state != null) props.permission_state = viewer.permission_state
+      if (viewer?.passcode_set != null) props.passcode_set = !!viewer.passcode_set
+      if (viewer?.device_trusted != null) props.device_trusted = !!viewer.device_trusted
+      if (viewer?.first_sign_in_at) props.first_sign_in_at = ['__setOnce__', viewer.first_sign_in_at]
+      if (viewer?.created_at) props.account_created_at = ['__setOnce__', viewer.created_at]
+      identify({ user_id: String(uid), properties: props })
+    } else if (uid == null && lastUserIdRef.current != null) {
+      // Sign-out edge — App-level reset is handled separately by the
+      // sign-out gesture that fires User Signed Out. Clear our local
+      // memo so a fresh sign-in re-fires identify.
+      lastUserIdRef.current = null
+    }
+  }, [me?.authenticated, me?.user?.id, me?.user?.role, me?.user?.permission_state, me?.user?.passcode_set, me?.user?.device_trusted])
 
   useEffect(() => {
     const handler = () => setConsentReopenTick(t => t + 1)
@@ -141,7 +192,20 @@ export default function App() {
             <>
               <span className="user-name">{viewer.display_name}</span>
               <span className={`user-role-badge role-${viewer.role}`}>{viewer.role}</span>
-              <a className="btn-link" href="/auth/logout">Sign out</a>
+              <a
+                className="btn-link"
+                href="/auth/logout"
+                onClick={() => {
+                  // v0.15.0 — fire the sign-out event before the
+                  // hard nav. The wrapper's track() is sync-enqueue;
+                  // the underlying SDK flush is best-effort across
+                  // navigation. anonymize() clears the user binding
+                  // so any post-nav anonymous events on the next
+                  // page aren't attributed to the prior user.
+                  track(EVENTS.USER_SIGNED_OUT)
+                  anonymize()
+                }}
+              >Sign out</a>
             </>
           ) : (
             <Link className="btn-signin-header" to="/login" title="Private beta — only invited emails can sign in">
diff --git a/frontend/src/components/Admin.jsx b/frontend/src/components/Admin.jsx
index 0f85c13..69efcc0 100644
--- a/frontend/src/components/Admin.jsx
+++ b/frontend/src/components/Admin.jsx
@@ -24,6 +24,7 @@ import {
   addAllowlistEmail,
   removeAllowlistEmail,
 } from '../api.js'
+import { EVENTS, track } from '../lib/analytics.js'
 
 const TABS = [
   { path: 'users', label: 'Users' },
@@ -133,6 +134,12 @@ function UsersTab() {
     setError(null)
     try {
       await setUserPermission(userId, state)
+      // v0.15.0 — analytics: fire on a successful §6.1 grant/revoke.
+      // action collapses the {pending → granted, revoked → granted}
+      // edges onto `grant`, and `granted → revoked` onto `revoke`,
+      // matching the roadmap's two-arm taxonomy.
+      const action = state === 'granted' ? 'grant' : 'revoke'
+      track(EVENTS.ADMIN_PERMISSION_DECISION, { action, target_user_id: String(userId) })
       // Refresh the full row so permission_decided_{at,by_*} update too.
       await refresh()
     } catch (e) {
diff --git a/frontend/src/components/Login.jsx b/frontend/src/components/Login.jsx
index 7440f00..be5cabc 100644
--- a/frontend/src/components/Login.jsx
+++ b/frontend/src/components/Login.jsx
@@ -85,6 +85,7 @@ import {
   startDeviceTrust,
 } from '../api'
 import TurnstileWidget, { turnstileEnabled } from './TurnstileWidget'
+import { EVENTS, track } from '../lib/analytics'
 
 export default function Login() {
   // Steps: 'email' → 'passcode' or 'code' → (on the OTC path, after
@@ -150,7 +151,12 @@ export default function Login() {
     ;(async () => {
       try {
         await startDeviceTrust()
-        if (!cancelled) window.location.assign('/')
+        if (!cancelled) {
+          // v0.15.0 — analytics: device-trust cookie path is one of
+          // three sign-in methods the taxonomy distinguishes.
+          track(EVENTS.USER_SIGNED_IN, { method: 'trust-device' })
+          window.location.assign('/')
+        }
       } catch (_) {
         // No trusted device — fall through to the email step.
       }
@@ -206,6 +212,10 @@ export default function Login() {
     setStatus('')
     try {
       await verifyPasscode(email.trim(), passcode.trim(), { trustDevice })
+      // v0.15.0 — analytics: passcode is the second of three
+      // sign-in methods. trust-device gets credited separately when
+      // the cookie-driven path fires above.
+      track(EVENTS.USER_SIGNED_IN, { method: 'passcode' })
       // Reload so App.jsx's getMe() picks up the fresh session. A
       // returning passcode user is by definition already past the
       // §6.1 capture step (they couldn't have set a passcode while
@@ -264,6 +274,11 @@ export default function Login() {
     setStatus('')
     try {
       await verifyOtc(email.trim(), code.trim(), { trustDevice })
+      // v0.15.0 — analytics: OTC is the third sign-in method.
+      // We fire it here regardless of whether the user then lands
+      // in capture-profile or offer-passcode — sign-in has happened
+      // server-side either way.
+      track(EVENTS.USER_SIGNED_IN, { method: 'otc' })
       // OTC verified — the server has signed in the user. Fetch the
       // canonical /api/auth/me to decide where to land:
       //   * needs_profile  → §6.1 capture (then /beta-pending).
@@ -320,6 +335,11 @@ export default function Login() {
         last_name: ln,
         beta_request_reason: why,
       })
+      // v0.15.0 — analytics: a successful capture-profile submit is
+      // the moment a beta-access request lands. No PII in the event
+      // body (no name, no reason text); the count + timestamp is
+      // what the funnel needs.
+      track(EVENTS.BETA_ACCESS_REQUESTED)
       // Hard-load so App.jsx re-fetches /api/auth/me and picks up
       // the captured fields. The user stays permission_state='pending'
       // until an admin grants access — the next thing they should
diff --git a/frontend/src/components/PRModal.jsx b/frontend/src/components/PRModal.jsx
index a1fd4de..23ba78c 100644
--- a/frontend/src/components/PRModal.jsx
+++ b/frontend/src/components/PRModal.jsx
@@ -10,6 +10,7 @@
 
 import { useEffect, useState } from 'react'
 import { draftPRText, openPR } from '../api'
+import { EVENTS, track } from '../lib/analytics'
 
 export default function PRModal({ slug, branch, branchIsPrivate, onClose, onOpened }) {
   const [title, setTitle] = useState('')
@@ -39,6 +40,9 @@ export default function PRModal({ slug, branch, branchIsPrivate, onClose, onOpen
     setError(null)
     try {
       const { pr_number } = await openPR(slug, branch, { title: title.trim(), description: description.trim() })
+      // v0.15.0 — analytics: fire on §10.2 PR-open success. slug
+      // and pr_number are the join keys; title/description stay out.
+      track(EVENTS.PR_OPENED, { rfc_slug: slug, pr_number })
       onOpened?.(pr_number)
     } catch (e) {
       setError(e.message)
diff --git a/frontend/src/components/PRView.jsx b/frontend/src/components/PRView.jsx
index 3c11457..813ed8c 100644
--- a/frontend/src/components/PRView.jsx
+++ b/frontend/src/components/PRView.jsx
@@ -22,6 +22,7 @@ import {
   startResolutionBranch,
   withdrawPR,
 } from '../api'
+import { EVENTS, track } from '../lib/analytics'
 
 export default function PRView({ viewer }) {
   const { slug, prNumber: prNumberParam } = useParams()
@@ -135,6 +136,10 @@ export default function PRView({ viewer }) {
         anchorPayload: reviewDraft?.anchorPayload || {},
         quote: reviewDraft?.quote || null,
       })
+      // v0.15.0 — analytics: fire on §10.4 review-comment success.
+      // surface=pr distinguishes this from RFC discussion comments.
+      // No body text or quote material in the event.
+      track(EVENTS.COMMENT_POSTED, { rfc_slug: slug, pr_number: prNumber, surface: 'pr' })
       setReviewText('')
       setReviewDraft(null)
       await refresh()
diff --git a/frontend/src/components/ProposeModal.jsx b/frontend/src/components/ProposeModal.jsx
index 3e54f1b..c42b8ab 100644
--- a/frontend/src/components/ProposeModal.jsx
+++ b/frontend/src/components/ProposeModal.jsx
@@ -11,6 +11,7 @@
 
 import { useEffect, useState } from 'react'
 import { proposeRFC } from '../api'
+import { EVENTS, track } from '../lib/analytics'
 
 function slugify(title) {
   return title
@@ -52,6 +53,10 @@ export default function ProposeModal({ viewer, onClose, onSubmitted }) {
         pitch: pitch.trim(),
         tags,
       })
+      // v0.15.0 — analytics: fire on the §9.1 propose-RFC submit.
+      // Slug is a stable, low-cardinality identifier (kebab-case
+      // ascii); title and pitch stay out of the event body.
+      track(EVENTS.RFC_PROPOSED, { rfc_slug: slug })
       onSubmitted?.(result)
     } catch (err) {
       setError(err.message || 'Submission failed.')
diff --git a/frontend/src/components/RFCDiscussionPanel.jsx b/frontend/src/components/RFCDiscussionPanel.jsx
index 9d812c8..197f293 100644
--- a/frontend/src/components/RFCDiscussionPanel.jsx
+++ b/frontend/src/components/RFCDiscussionPanel.jsx
@@ -18,6 +18,7 @@ import {
   postDiscussionMessage,
   resolveDiscussionThread,
 } from '../api'
+import { EVENTS, track } from '../lib/analytics'
 
 export default function RFCDiscussionPanel({ slug, viewer }) {
   const [threads, setThreads] = useState([])
@@ -100,6 +101,10 @@ export default function RFCDiscussionPanel({ slug, viewer }) {
         void message_id
       }
       setComposer('')
+      // v0.15.0 — analytics: fire on a successful discussion post.
+      // surface=discussion distinguishes this from PR review comments
+      // which fire from PRView with surface=pr. No body text.
+      track(EVENTS.COMMENT_POSTED, { rfc_slug: slug, surface: 'discussion' })
     } catch (err) {
       setError(err.message)
     } finally {
diff --git a/frontend/src/components/RFCView.jsx b/frontend/src/components/RFCView.jsx
index 79936d1..5c7f405 100644
--- a/frontend/src/components/RFCView.jsx
+++ b/frontend/src/components/RFCView.jsx
@@ -44,6 +44,7 @@ import ChangePanel, { diffWords } from './ChangePanel.jsx'
 import PRModal from './PRModal.jsx'
 import GraduateDialog from './GraduateDialog.jsx'
 import { claimOwnership } from '../api'
+import { EVENTS, track } from '../lib/analytics'
 
 const MANUAL_IDLE_MS = 5 * 60 * 1000   // §8.6 idle window; exact value is impl detail.
 const MANUAL_DEBOUNCE_MS = 800
@@ -121,7 +122,15 @@ export default function RFCView({ viewer }) {
   const [drawerOpen, setDrawerOpen] = useState(false)
 
   useEffect(() => {
-    getRFC(slug).then(setEntry).catch(err => setError(err.message))
+    getRFC(slug).then(entry => {
+      setEntry(entry)
+      // v0.15.0 — analytics: fire RFC Viewed once per slug load.
+      // We key on the slug param rather than the loaded entry so a
+      // re-render doesn't double-fire; the slug is the stable
+      // identifier. id is included for join-friendliness in the
+      // Amplitude dashboard.
+      track(EVENTS.RFC_VIEWED, { rfc_slug: slug, rfc_id: entry?.id })
+    }).catch(err => setError(err.message))
     listModels(slug)
       .then(({ models, default: def }) => {
         setModels(models || [])
diff --git a/frontend/src/lib/analytics.js b/frontend/src/lib/analytics.js
new file mode 100644
index 0000000..05d702b
--- /dev/null
+++ b/frontend/src/lib/analytics.js
@@ -0,0 +1,378 @@
+// analytics.js — v0.15.0 / roadmap item #13.
+//
+// Wrapper around `@amplitude/unified` (Amplitude Analytics +
+// Session Replay) that gates SDK initialization on the user's
+// cookie/privacy consent (v0.13.0, `frontend/src/lib/consent.js`,
+// SPEC §14.5). The wrapper presents a stable surface to the rest
+// of the app:
+//
+//     import { track, identify, anonymize } from './lib/analytics'
+//
+//     track('RFC Viewed', { rfc_slug: 'open-human-model' })
+//     identify({ user_id: 'u_123' })
+//     anonymize()  // call on sign-out
+//
+// At first import the wrapper:
+//   1. Calls `bootstrap()` once, which reads `getConsent()` and
+//      subscribes to `onConsentChange()`. If consent.analytics is
+//      true, it lazily imports the Amplitude SDK and calls
+//      `amplitude.initAll(API_KEY, { analytics: { autocapture: true },
+//                                     sessionReplay: { sampleRate: 1 } })`.
+//      If consent.analytics is false (or undecided), the SDK is
+//      not loaded — no network request, no cookies, no session
+//      replay recording. A later consent change to `true` triggers
+//      init at that moment.
+//   2. The wrapper queues `track()` and `identify()` calls made
+//      before init finishes (lazy import + consent grant), and
+//      drains the queue when init completes.
+//   3. If the user later flips consent from granted → denied, the
+//      wrapper calls `amplitude.setOptOut(true)` so subsequent
+//      events are dropped client-side and session replay stops
+//      recording (the SDK is still loaded — we cannot unload a
+//      script — but it stops firing).
+//
+// Consent precedence ladder:
+//
+//     consent.analytics === true   → init + track
+//     consent.analytics === false  → no init; or if already init,
+//                                    setOptOut(true)
+//     consent.recorded_at === null → treat as denied (banner is up;
+//                                    the user has not yet chosen)
+//
+// Session replay scope: this release ships session replay at
+// `sampleRate: 1` (100% of sessions are recorded for full-DOM
+// playback). That is the vendor-recommended default for new
+// Amplitude deployments. The v0.13.0 consent banner's single
+// "analytics" toggle gates both events and session replay together —
+// a separate consent category for session-replay specifically is a
+// §19.2 follow-up.
+//
+// API key resolution:
+//
+//     The build-time env var `VITE_AMPLITUDE_API_KEY` carries the
+//     Amplitude project's API key. When it is unset/empty, the
+//     wrapper logs one console warning and no-ops — every public
+//     function becomes a deterministic no-op so dev environments
+//     (and deployments that intentionally don't ship analytics)
+//     keep working. The deploy gesture wires the key via flotilla's
+//     `overlay set` verb (see CHANGELOG for the operator gesture):
+//     Amplitude browser keys are bundle-embedded by design (visible
+//     to anyone with dev tools, same nature as the v0.12.0
+//     `VITE_TURNSTILE_SITE_KEY`), so the binding is overlay, not
+//     secret.
+//
+// PII discipline:
+//
+//     `identify({ user_id })` SHOULD pass only the opaque server-
+//     side user id (the `viewer.id` integer or string). DO NOT pass
+//     email, display name, IP, or any other PII through the SDK.
+//     Event properties SHOULD likewise stay limited to ids and
+//     enums; free-text fields (titles, comment bodies) MUST NOT be
+//     sent.
+//
+// Event taxonomy: defined in `EVENTS` below. Callers SHOULD use
+// one of these names rather than firing arbitrary strings — that
+// keeps the Amplitude dashboard coherent over time.
+
+import { getConsent, onConsentChange } from './consent.js'
+
+const API_KEY = import.meta.env.VITE_AMPLITUDE_API_KEY || ''
+
+// Public taxonomy. Keep this short and stable — new entries should
+// land via a release, not ad-hoc. The strings match the Amplitude
+// dashboard names exactly (Title Case, spaces, no punctuation).
+export const EVENTS = Object.freeze({
+  PAGE_VIEWED: 'Page Viewed',
+  RFC_VIEWED: 'RFC Viewed',
+  USER_SIGNED_IN: 'User Signed In',
+  USER_SIGNED_OUT: 'User Signed Out',
+  RFC_PROPOSED: 'RFC Proposed',
+  PR_OPENED: 'PR Opened',
+  COMMENT_POSTED: 'Comment Posted',
+  BETA_ACCESS_REQUESTED: 'Beta Access Requested',
+  ADMIN_PERMISSION_DECISION: 'Admin Permission Decision',
+})
+
+// Internal state.
+let _bootstrapped = false
+let _amplitude = null       // The dynamically imported SDK module.
+let _initPromise = null     // Pending init (lazy import + sdk.init).
+let _initialized = false    // True after sdk.init has resolved.
+let _warnedNoKey = false
+let _pendingUserId = null   // identify() called before init resolves.
+let _pendingProperties = null  // identify({ properties }) or
+                               // setUserProperties() before init.
+const _queue = []           // {kind: 'track'|'identify'|'anonymize'|
+                            //  'setUserProperties', ...}
+
+function warnNoKey() {
+  if (_warnedNoKey) return
+  _warnedNoKey = true
+  // eslint-disable-next-line no-console
+  console.warn(
+    '[analytics] VITE_AMPLITUDE_API_KEY is unset; analytics events ' +
+    'and session replay will not be sent. This is expected in dev; ' +
+    'in production it means the operator has not yet run ' +
+    '`flotilla overlay set <deployment> VITE_AMPLITUDE_API_KEY=<key>`.',
+  )
+}
+
+function consentGranted() {
+  const c = getConsent()
+  return !!(c && c.recorded_at && c.analytics)
+}
+
+// Apply a {key: value} property bag as an Amplitude Identify event.
+// Used by both `identify({ properties })` and `setUserProperties`.
+function applyProperties(props) {
+  if (!_initialized || !_amplitude || !props) return
+  try {
+    const id = new _amplitude.Identify()
+    for (const [k, v] of Object.entries(props)) {
+      if (v === undefined || v === null) continue
+      if (Array.isArray(v) && v.length === 2 && v[0] === '__setOnce__') {
+        id.setOnce(k, v[1])
+      } else {
+        id.set(k, v)
+      }
+    }
+    _amplitude.identify(id)
+  } catch (_) {
+    // SDK errors are non-fatal; analytics is best-effort.
+  }
+}
+
+// Drain the queue. Called once init resolves.
+function drainQueue() {
+  if (!_initialized || !_amplitude) return
+  if (_pendingUserId != null) {
+    try { _amplitude.setUserId(_pendingUserId) } catch (_) {}
+    _pendingUserId = null
+  }
+  if (_pendingProperties != null) {
+    applyProperties(_pendingProperties)
+    _pendingProperties = null
+  }
+  while (_queue.length > 0) {
+    const item = _queue.shift()
+    try {
+      if (item.kind === 'track') {
+        _amplitude.track(item.name, item.props || {})
+      } else if (item.kind === 'identify') {
+        if (item.user_id != null) _amplitude.setUserId(item.user_id)
+        if (item.properties != null) applyProperties(item.properties)
+      } else if (item.kind === 'setUserProperties') {
+        applyProperties(item.properties)
+      } else if (item.kind === 'anonymize') {
+        _amplitude.reset()
+      }
+    } catch (_) {
+      // SDK errors are non-fatal; analytics is best-effort.
+    }
+  }
+}
+
+// Lazy import + init. Resolves once the SDK is ready to take events.
+// Idempotent: subsequent calls return the same promise.
+async function initSdk() {
+  if (_initPromise) return _initPromise
+  if (!API_KEY) {
+    warnNoKey()
+    // Resolve immediately with a no-op shape; the wrapper's public
+    // functions check API_KEY and short-circuit, so this never
+    // actually runs SDK code.
+    _initPromise = Promise.resolve(null)
+    return _initPromise
+  }
+  _initPromise = (async () => {
+    try {
+      const mod = await import('@amplitude/unified')
+      // The unified package exposes `initAll`, `track`,
+      // `setUserId`, `reset`, `setOptOut` as named functions.
+      // We hold the module so the queue drainer can call them
+      // by name.
+      _amplitude = mod
+      // initAll wires up both Analytics and Session Replay in one
+      // call. Vendor-recommended init shape from the Amplitude
+      // installation wizard:
+      //   - analytics.autocapture: true — auto-instruments page
+      //     views, session start/end, clicks, and form interactions.
+      //     Our explicit `track('Page Viewed', …)` etc. layer on top
+      //     for app-specific names that survive renames.
+      //   - sessionReplay.sampleRate: 1 — record 100% of sessions
+      //     for full-DOM playback. Gated by the v0.13.0 consent
+      //     banner just like the rest of the SDK; never starts
+      //     recording without explicit analytics opt-in.
+      const ret = mod.initAll(API_KEY, {
+        analytics: { autocapture: true },
+        sessionReplay: { sampleRate: 1 },
+      })
+      // initAll returns an AmplitudeReturn with a `.promise` accessor
+      // (consistent with the legacy `init`). Some unified builds
+      // resolve synchronously; await defensively.
+      if (ret && ret.promise) await ret.promise
+      _initialized = true
+      drainQueue()
+    } catch (err) {
+      // Init failure is non-fatal; keep the wrapper alive so future
+      // calls no-op. Log once for the operator.
+      // eslint-disable-next-line no-console
+      console.warn('[analytics] Amplitude init failed:', err)
+      _initialized = false
+    }
+    return _amplitude
+  })()
+  return _initPromise
+}
+
+// Bootstrap is called lazily on first track/identify. It wires the
+// consent subscription so a later flip from denied→granted triggers
+// init at that moment, and granted→denied flips the opt-out.
+function bootstrap() {
+  if (_bootstrapped) return
+  _bootstrapped = true
+  if (consentGranted()) {
+    // Fire-and-forget; the queue catches any events that arrive
+    // before init resolves.
+    initSdk()
+  }
+  onConsentChange(snapshot => {
+    const allowed = !!(snapshot && snapshot.recorded_at && snapshot.analytics)
+    if (allowed && !_initPromise) {
+      initSdk()
+    } else if (allowed && _initialized && _amplitude) {
+      // Re-enable in case we previously opted out.
+      try { _amplitude.setOptOut(false) } catch (_) {}
+    } else if (!allowed && _initialized && _amplitude) {
+      // Granted → denied. Stop firing. We cannot unload the script
+      // tag; setOptOut is the SDK's contract for "drop subsequent
+      // events client-side".
+      try { _amplitude.setOptOut(true) } catch (_) {}
+    }
+  })
+}
+
+/** Fire a track event. Safe to call before consent / init resolve;
+ *  the call is queued and drained once both are true. Drops the
+ *  event silently if API_KEY is empty (with a one-shot warn) or
+ *  consent.analytics is false. */
+export function track(name, props) {
+  if (!API_KEY) { warnNoKey(); return }
+  bootstrap()
+  if (!consentGranted()) return
+  if (_initialized && _amplitude) {
+    try { _amplitude.track(name, props || {}) } catch (_) {}
+    return
+  }
+  _queue.push({ kind: 'track', name, props })
+}
+
+/** Attach an authenticated user id and optional durable properties.
+ *  Pass `{ user_id: '<opaque-id>', properties?: { role, first_sign_in_at, … } }`.
+ *  DO NOT pass email, display name, or other PII as user_id or in
+ *  properties. Idempotent — subsequent calls with the same id are
+ *  cheap; properties are merged into the Amplitude user record.
+ *
+ *  To mark a property as setOnce (immutable after first write),
+ *  pass `properties: { first_sign_in_at: ['__setOnce__', '2026-05-28T…'] }`.
+ *  Bare values use Amplitude's `.set()` (mutable).
+ *
+ *  Pattern (per #21 Part C):
+ *    - On sign-in success in App.jsx: identify with viewer.id + the
+ *      durable property bag (role, permission_state, first_sign_in_at
+ *      setOnce, passcode_set, device_trusted_count, account_created_at
+ *      setOnce).
+ *    - On invite-claim success in InviteClaim.jsx / AcceptInvitation.jsx:
+ *      identify with the new viewer.id + invitation-derived properties
+ *      (invited_by_admin_id, invited_at setOnce, initial_role, claim_method)
+ *      BEFORE firing any track() — so the Amplitude user record is
+ *      created with the OHM user_id from the first event, not as an
+ *      anonymous device that retroactively links. */
+export function identify({ user_id, properties } = {}) {
+  if (!API_KEY) { warnNoKey(); return }
+  if (user_id == null && properties == null) return
+  bootstrap()
+  if (!consentGranted()) {
+    // Hold for when consent lands; identify-on-sign-in is a common
+    // race with the consent banner choice.
+    if (user_id != null) _pendingUserId = user_id
+    if (properties != null) {
+      _pendingProperties = { ..._pendingProperties, ...properties }
+    }
+    return
+  }
+  if (_initialized && _amplitude) {
+    try {
+      if (user_id != null) _amplitude.setUserId(user_id)
+      if (properties != null) applyProperties(properties)
+    } catch (_) {}
+    return
+  }
+  if (user_id != null) _pendingUserId = user_id
+  if (properties != null) {
+    _pendingProperties = { ..._pendingProperties, ...properties }
+  }
+  _queue.push({ kind: 'identify', user_id, properties })
+}
+
+/** Update durable user properties on the current Amplitude user
+ *  record mid-session — for state changes that shouldn't wait for the
+ *  next sign-in to surface (role grant/revoke, passcode set, device
+ *  trusted, etc.). Same property shape as `identify({ properties })`.
+ *  setOnce values use the `['__setOnce__', value]` sentinel pattern.
+ *  Has no effect if no identify has happened yet — set the user_id
+ *  via `identify()` first.
+ *
+ *  Per #21 Part C: call this from any surface where the user's
+ *  Amplitude-relevant state changes mid-session, so the dashboard
+ *  stays current. */
+export function setUserProperties(properties) {
+  if (!API_KEY) { warnNoKey(); return }
+  if (properties == null) return
+  bootstrap()
+  if (!consentGranted()) {
+    _pendingProperties = { ..._pendingProperties, ...properties }
+    return
+  }
+  if (_initialized && _amplitude) {
+    applyProperties(properties)
+    return
+  }
+  _pendingProperties = { ..._pendingProperties, ...properties }
+  _queue.push({ kind: 'setUserProperties', properties })
+}
+
+/** Reset the user binding. Call this on sign-out so the next page
+ *  navigations are attributed to a fresh anonymous device id. Has
+ *  no effect when analytics is disabled.
+ *
+ *  Per #21 Part C: clears both the user_id binding AND the pending
+ *  property cache, so a subsequent sign-in as a different user
+ *  starts with a fully fresh slate (no carry-over properties from
+ *  the previous user). */
+export function anonymize() {
+  if (!API_KEY) { warnNoKey(); return }
+  _pendingUserId = null
+  _pendingProperties = null
+  bootstrap()
+  if (!consentGranted()) return
+  if (_initialized && _amplitude) {
+    try { _amplitude.reset() } catch (_) {}
+    return
+  }
+  _queue.push({ kind: 'anonymize' })
+}
+
+/** Test helper — exposed for unit tests, not for app code.
+ *  Resets module-level state so a fresh bootstrap cycle can be
+ *  exercised. */
+export function __resetForTests() {
+  _bootstrapped = false
+  _amplitude = null
+  _initPromise = null
+  _initialized = false
+  _warnedNoKey = false
+  _pendingUserId = null
+  _pendingProperties = null
+  _queue.length = 0
+}