feat(deploy): repeatable Cloudflare deploy script + make targets

deploy/cloudflare/deploy.sh (build → optional parallel R2 media sync → Pages
deploy); 'make deploy' (frontend-only) / 'make deploy-media'. One-time setup
stays documented in README. Guards against unauth + mis-keyed R2 uploads.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>

deploy/cloudflare/README.md

@@ -10,6 +10,22 @@ Plan:   `docs/superpowers/plans/2026-06-30-cloudflare-static-publish.md`.
 This project is **exempt from the flotilla/PPE/§9 pipeline** (operator-set) — it
 deploys directly to Cloudflare. Safety/hygiene rules still hold.
 
+## Repeatable deploy (after the one-time setup below)
+
+Once the bucket/CORS/custom-domains + `wrangler login` exist (one-time, §1–3), every
+later deploy is one command (`deploy/cloudflare/deploy.sh`, or the Make targets):
+
+```bash
+make deploy          # frontend only: build + Pages deploy (fast — most deploys)
+make deploy-media    # also re-sync all media to R2 (~2 min, parallel) — when media changed
+./deploy/cloudflare/deploy.sh --media-only   # only the R2 media sync, skip Pages
+```
+
+The script rebuilds `dist/`, (optionally) parallel-uploads `dist-media/` to R2, and
+deploys Pages — printing the live URL. It checks `wrangler` auth first and fails
+loudly. Override defaults via env: `BUCKET`, `PROJECT`, `MEDIA_BASE`, `APP_PATH`,
+`BRANCH`, `JOBS`. The sections below document the one-time setup the script assumes.
+
 ## Prerequisites (operator gestures — need Cloudflare auth)
 
 `wrangler` is not installed in the dev box; the deploy runs from a machine with

deploy/cloudflare/deploy.sh

@@ -0,0 +1,60 @@
+#!/usr/bin/env bash
+# Repeatable deploy of the HEF simulator to benstull.art (Cloudflare Pages + R2).
+#
+#   deploy/cloudflare/deploy.sh            # frontend only: build + Pages deploy (fast)
+#   deploy/cloudflare/deploy.sh --media    # also re-sync all media to R2 (~2 min, parallel)
+#   deploy/cloudflare/deploy.sh --media-only  # only the R2 media sync, no Pages deploy
+#
+# Assumes the ONE-TIME setup is already done (see README.md): wrangler logged in,
+# the R2 bucket + CORS + static.benstull.art custom domain, and the Pages project +
+# benstull.art custom domain. This script only does the repeatable part.
+#
+# Override any of these via env: BUCKET, PROJECT, MEDIA_BASE, APP_PATH, BRANCH, JOBS.
+set -euo pipefail
+
+BUCKET="${BUCKET:-human-experience-simulator-media}"
+PROJECT="${PROJECT:-human-experience-simulator}"
+MEDIA_BASE="${MEDIA_BASE:-https://static.benstull.art/}"
+APP_PATH="${APP_PATH:-/human-experience-simulator}"
+BRANCH="${BRANCH:-main}"
+JOBS="${JOBS:-10}"
+
+REPO_ROOT="$(cd "$(dirname "${BASH_SOURCE[0]}")/../.." && pwd)"
+OUT="$REPO_ROOT/dist"
+export MEDIA_OUT="$REPO_ROOT/dist-media"
+PY="${PY:-$REPO_ROOT/.venv/bin/python}"
+export WRANGLER="${WRANGLER:-$(command -v wrangler || echo "$HOME/.npm-global/bin/wrangler")}"
+
+do_media=0
+do_pages=1
+case "${1:-}" in
+  --media) do_media=1 ;;
+  --media-only) do_media=1; do_pages=0 ;;
+  "") ;;
+  *) echo "unknown flag: $1 (use --media or --media-only)"; exit 2 ;;
+esac
+
+[ -x "$WRANGLER" ] || { command -v "$WRANGLER" >/dev/null || { echo "wrangler not found ($WRANGLER) — npm i -g wrangler"; exit 1; }; }
+"$WRANGLER" whoami >/dev/null 2>&1 || { echo "not authenticated — run: $WRANGLER login"; exit 1; }
+
+echo "▶ build ($MEDIA_BASE)"
+cd "$REPO_ROOT"
+"$PY" -m tools.build_static --out "$OUT" --media-out "$MEDIA_OUT" \
+  --media-base "$MEDIA_BASE" --app-path "$APP_PATH" | tail -1
+
+if [ "$do_media" = 1 ]; then
+  echo "▶ R2 media sync → $BUCKET (parallel x$JOBS, no bulk-sync exists)"
+  export BUCKET
+  fails=$(find "$MEDIA_OUT" -type f -print0 \
+    | xargs -0 -P "$JOBS" -I {} bash "$REPO_ROOT/deploy/cloudflare/r2-put-one.sh" {} \
+    | tee /dev/stderr | grep -c '^FAIL ' || true)
+  [ "$fails" = 0 ] || { echo "✘ $fails media uploads failed"; exit 1; }
+  echo "✔ media synced"
+fi
+
+if [ "$do_pages" = 1 ]; then
+  echo "▶ Pages deploy → $PROJECT"
+  "$WRANGLER" pages deploy "$OUT" --project-name "$PROJECT" --branch "$BRANCH" --commit-dirty=true | tail -3
+fi
+
+echo "✔ done — https://benstull.art$APP_PATH/"

deploy/cloudflare/r2-put-one.sh

@@ -0,0 +1,25 @@
+#!/usr/bin/env bash
+# Upload ONE file to R2 with the right content-type + immutable cache. Used by
+# deploy.sh's parallel xargs (wrangler has no bulk sync). Reads BUCKET / MEDIA_OUT /
+# WRANGLER from the environment; the single argument is the local file path.
+set -u
+f="$1"
+key="${f#"$MEDIA_OUT"/}"
+# Guard: if the prefix strip didn't fire (e.g. relative path vs absolute MEDIA_OUT),
+# the key would wrongly keep a leading dir → wrong R2 path. Fail loudly, don't ship it.
+if [ "$key" = "$f" ]; then
+  echo "FAIL $f  (key strip failed — MEDIA_OUT='$MEDIA_OUT' is not a prefix; pass absolute paths)"
+  exit 1
+fi
+case "${f##*.}" in
+  mp4) ct=video/mp4 ;;
+  mp3) ct=audio/mpeg ;;
+  json) ct=application/json ;;
+  *) ct=application/octet-stream ;;
+esac
+if "$WRANGLER" r2 object put "$BUCKET/$key" --file "$f" --remote \
+     --content-type "$ct" --cache-control "public, max-age=31536000, immutable" >/dev/null 2>&1; then
+  echo "ok   $key"
+else
+  echo "FAIL $key"
+fi